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PRACTITIONER PERSPECTIVES FROM JEFF COMMAROTO

AI, Marketing and the Future of Work

Insights on AI's impact on marketing from someone building it. Jeff Commaroto is CEO of LVS Digital with over a decade in digital marketing and marketing technology. No hype. No theory. Just what's actually working.

AIAgentsStrategy

What Are AI Agents? (And Why They're More Than Just Chatbots)

AI agents are everywhere right now. Here's what they actually are, how they differ from basic LLMs, and why the real opportunity is in the infrastructure around them.

Recent Perspectives

AIMarketingTools

How I'm Using AI for Marketing Intelligence and as a Builder (Spring 2026)

A technical deep-dive into my AI setup: CLI tools, virtual machines, custom agents, and why building your own system matters more than copying someone else's.

AIFuture of WorkStrategy

AI Isn't Going to End Work. It's Going to Change What We Value.

The narrative that AI will eliminate entire professions assumes we'll run out of problems. History suggests the opposite: new capabilities create new expectations, new gaps, and new work.

AIMarketingStrategy

You're Not Missing Something. The Tools Are.

You have all the data. Dashboards, reports, metrics. And yet you're still not sure what to do next. The problem isn't you. It's that data isn't intelligence.

AIMarketingBuilding

Building with AI: A Decade of Trying, Failing, and Finally Moving Fast

After ten years of slow progress building marketing intelligence tools, AI has changed everything. I'm finally building what I always envisioned — and learning more from watching AI fail than succeed.

AIInfrastructureStrategy

AI Isn't Escaping Scarcity. It's Colliding With It.

The tech industry promises AI-driven abundance, but the reality involves fundamental constraints: compute, energy, and infrastructure. Here's what builders need to understand.